Explore 89 research-backed customer archetypes across 12 industries. Uncover behavioral patterns, motivations, and design principles to create experiences that truly resonate.
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From real estate to logistics, explore customer archetypes tailored to your industry.
Each archetype comes with comprehensive behavioral data and actionable design principles.
Comprehensive library of customer personas across 12 industries, based on real behavioral research.
Each archetype scored on 10 CX principles - 5 higher-order and 5 basic-order dimensions.
Goals, needs, and touchpoint preferences visualized with industry average comparisons.
Actionable design principles for creating experiences that resonate with each archetype.
Navigate the archetype library in four simple steps.
Choose from 12 industry verticals to explore relevant customer archetypes.
Browse detailed persona profiles with behavioral insights and motivations.
Compare CX principle scores and radar charts to understand preferences.
Use solution principles to design experiences that resonate.